Google search celebrates 15 years with smarter algorithm today. The most visited and popular among all google products, google search turns 15 today and has came across a long way since its introduction in 1998.
Google search during these years has undergone consecutive improvement in the way search algorithms behind the scene work and has provided billion of internet users with enhanced experience in their search queries.
Today when users have the option to access internet across multiple devices, The demand for unified search experience is growing and to fulfill this google has left no stone unturned and has consecutively taken effort to make the most out of it.
Announcing in a blog post, google senior vice president for search Amit Singhal has written about introducing a couple of latest search features:
Knowledge graph is now equipped with comparison and filter tool which enable users get more answer options to their questions with multiple filter alternatives available. Similarly comparison tool let users compare two different things. The latest comparison tool gives users new insights by letting them compose their own answer.
Google search across devices is getting more interactive where you can ask google using voice apps perform certain tasks for you. A new version of search apps will be available for download on iPhone and iPad in a couple of weeks. Amit says in his blog “With this update, you can get notifications across your devices. So if you tell your Nexus 7, “OK Google. Remind me to buy olive oil at Safeway,” when you walk into the store with your iPhone, you’ll get a reminder. We’ll also show you Google Now notifications so you’re not late to your cooking class”.
And last but not the least get ready to experience a new look and feel for Google Search and ads on your phones and tablets. It’s cleaner and simpler, optimized for touch, with results clustered on cards so user can focus on the answers they are looking for.